Post by PickyChicky on Aug 12, 2013 1:44:04 GMT -6
"The United States loves small businesses – it’s official! That’s according to a survey by the Pew Foundation (reported here on SmallBizTrends) which found that 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.
Why is this? Well, small businesses are seen as a positive influence “on the way things are going in this country.” But it’s more than that.
Small businesses are in a unique position to create valuable customer experiences. Their products and services are often niche; the target customer is very defined; and business operations are agile and unconstrained by corporate rules and processes. Small businesses are also trusted for their integrity, community engagement and customer service. When was the last time you called a small business and got put through to an automated call center? These seemingly small things come together to create a hugely competitive value proposition – and are the lynchpin of your brand.
But what can you do to leverage these experiences and grow the appeal of your brand – without breaking the bank?"
Click Here for 10 tips that can help from Caron Beesley, an SBA Community Blog Moderator who's also a small business owner, writer, and marketing communications consultant who works with the SBA "to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed." Follow Caron on Twitter: @caronbeesley
Source: www.sba.gov/community/blogs/10-tips-help-you-build-and-grow-stand-out-small-business-brand
Why is this? Well, small businesses are seen as a positive influence “on the way things are going in this country.” But it’s more than that.
Small businesses are in a unique position to create valuable customer experiences. Their products and services are often niche; the target customer is very defined; and business operations are agile and unconstrained by corporate rules and processes. Small businesses are also trusted for their integrity, community engagement and customer service. When was the last time you called a small business and got put through to an automated call center? These seemingly small things come together to create a hugely competitive value proposition – and are the lynchpin of your brand.
But what can you do to leverage these experiences and grow the appeal of your brand – without breaking the bank?"
Click Here for 10 tips that can help from Caron Beesley, an SBA Community Blog Moderator who's also a small business owner, writer, and marketing communications consultant who works with the SBA "to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed." Follow Caron on Twitter: @caronbeesley
Source: www.sba.gov/community/blogs/10-tips-help-you-build-and-grow-stand-out-small-business-brand
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