Must-Have Google Shopping Links

Attribute Requirements

Summary of Attribute Requirements - support.google.com/merchants/answer/1344057

Unique Product Identifiers - support.google.com/merchants/answer/160161?hl=en&ref_topic=3404778

NOTE: Custom goods are one-of-a-kind items for which no unique product identifiers exist, like vintage goods, collectibles, art, perishables, books published before 1970, and other special items. For these items, you would enter the identifier_exists:false attribute instead of the gtin attribute (UPC, ISBN, JAN, EAN).

Google Product Category

Categorize Your Products - support.google.com/merchants/answer/160081?hl=en&ref_topic=3404778

Google Product Taxonomy - support.google.com/merchants/answer/1705911?hl=en

NOTE: The product_type attribute can also be used and may include either one of the categories defined in the Google product taxonomy or your own category names. However, the Google Product Category is required and must match a category listed in the Google Product Taxonomy. Source: support.google.com/merchants/answer/160081

Submitting Your Own Feed
(or partially submitting attributes in conjunction with what your host submits by default)

Products Feed Specification - support.google.com/merchants/answer/188494?hl=en&ref_topic=3404778

Tax & Shipping - support.google.com/merchants/answer/160162?hl=en&ref_topic=3404778

Submit Apparel Products - support.google.com/merchants/answer/1347943?hl=en&ref_topic=3404778