Add Google Tag Manager to Your SEO & Marketing Efforts
Jun 6, 2014 11:42:41 GMT -6
mizbeez likes this
Post by PickyChicky on Jun 6, 2014 11:42:41 GMT -6
I just came across an SEO tool that Google provides for FREE to help businesses quickly and easily optimize their sites with meta tags and manage those tags site-wide -- Google Tag Manager (GTM). Since Google Analytics (GA) stopped providing crucial keyword data, it has been difficult to see how well our SEO is working for us. Well, this tool is a great replacement for that!
GTM is basically a tag management system that enables site owners to centrally manage all of your site's tags and even deploy new tags quickly and easily. While this is a valuable tool for any site owner, it is especially helpful for those who have larger sites with hundreds or even thousands of pages to manage since you can push out updates in mere seconds rather than hours, days or even weeks.
Considering how powerful and efficient GTM can be, I doubt you'll even think of reverting back to your old tagging ways. For those who have never dealt with meta tags or haven't made the most of their potential, GTM will encourage you to do more with meta tags and reap the rewards for doing so. Having the ability to implement new tags quickly and efficiently is worth completing the GTM migration process.
But wait...there's more! LOL
GTM also allows you to centrally set up complex tracking scenarios based on the rules and macros you set up. This is where GTM steps in to replace the valuable data that we lost when Google Analytics stopped providing crucial keyword data. While it doesn't report keyword data based on what search terms browsers are using globally like GA once did, it WILL help you to see which keywords in your meta tags are working (or not working) for you.
Also, as we all already know or are beginning to learn, user engagement and the resulting dwell time effect the adjusted bounce rate (ABR) Google uses to determine the quality of your site when ranking pages in search. So, by making sure that you're using effective meta tags using GTM, you'll be able to improve your ABR and, thereby, your page's searching ranking.
While there's a learning curve, especially if you have unique tracking requirements (ie, you sell a wide variety of products), once you get the hang of it, you'll be glad you took the time to learn how to make the most of this valuable SEO marketing tool. The sorts of things you'll need to familiarize yourself with involve learning how to set up tags, rules, and macros to track what's required on your website.
However, that's something any site owner should learn, anyway, if they want to more efficiently and effectively build their site's page ranking. Once learned, you'll see how quickly and easily it will be to implement, manage, track, and analyze the effectiveness of your site's meta tags.
Utilizing this tool in addition to your usual optimization and social media/other marketing methods will certainly be a welcome compliment to all of your marketing efforts to more effectively build a successful business site. So, don't get frustrated by the thought of having to learn something new or during the learning process. Once you get the hang of it, you'll see that the ease, speed, and effectiveness of GTM was well worth the investment of time and effort you put into your education.
After all, we already put in a lot of time and effort into our businesses, sometimes for little reward, and those efforts are becoming less and less effective (not to mention less profitable) with all of the changes being made to how we get seen in searches -- and not just Google, either. So why not improve your chances of increasing your revenue by adapting to the evolution of eCommerce?
If you're interested, I've provided a few links below that will help you through the learning process as well as show you how to get the most out of using Google Tag Manager once you've familiarized yourself with it:
Google Tag Manager Help Center - This is the link you'll need to learn how to set up and migrate to GTM, set up your account, create rules and containers, etc.
You can also check out helpful tutorials by Justin Cutroni and Daniel Waisberg for how to set up GTM. NOTE: Justin's link currently isn't working, but that may be a temporary issue, especially considering that he works for Google. However, you can find him on Google+ and this is certainly one guy you'll want to follow because he has all sorts of valuable info on his Google+ page (he's already got nearly 20K followers). By visiting his page, I just learned that Google Analytics is morphing into Universal Analytics, which I'll discuss in a separate thread.
How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager (Tutorial) - A tutorial by Glenn Gabe that focuses on the process for implementing adjusted bounce rate once you're up and running with GTM, which was my source for this post.
As I find more info, I'll add it to this thread, but please do feel free to post any questions or general discussions, too. Good luck!
GTM is basically a tag management system that enables site owners to centrally manage all of your site's tags and even deploy new tags quickly and easily. While this is a valuable tool for any site owner, it is especially helpful for those who have larger sites with hundreds or even thousands of pages to manage since you can push out updates in mere seconds rather than hours, days or even weeks.
Considering how powerful and efficient GTM can be, I doubt you'll even think of reverting back to your old tagging ways. For those who have never dealt with meta tags or haven't made the most of their potential, GTM will encourage you to do more with meta tags and reap the rewards for doing so. Having the ability to implement new tags quickly and efficiently is worth completing the GTM migration process.
But wait...there's more! LOL
GTM also allows you to centrally set up complex tracking scenarios based on the rules and macros you set up. This is where GTM steps in to replace the valuable data that we lost when Google Analytics stopped providing crucial keyword data. While it doesn't report keyword data based on what search terms browsers are using globally like GA once did, it WILL help you to see which keywords in your meta tags are working (or not working) for you.
Also, as we all already know or are beginning to learn, user engagement and the resulting dwell time effect the adjusted bounce rate (ABR) Google uses to determine the quality of your site when ranking pages in search. So, by making sure that you're using effective meta tags using GTM, you'll be able to improve your ABR and, thereby, your page's searching ranking.
While there's a learning curve, especially if you have unique tracking requirements (ie, you sell a wide variety of products), once you get the hang of it, you'll be glad you took the time to learn how to make the most of this valuable SEO marketing tool. The sorts of things you'll need to familiarize yourself with involve learning how to set up tags, rules, and macros to track what's required on your website.
However, that's something any site owner should learn, anyway, if they want to more efficiently and effectively build their site's page ranking. Once learned, you'll see how quickly and easily it will be to implement, manage, track, and analyze the effectiveness of your site's meta tags.
Utilizing this tool in addition to your usual optimization and social media/other marketing methods will certainly be a welcome compliment to all of your marketing efforts to more effectively build a successful business site. So, don't get frustrated by the thought of having to learn something new or during the learning process. Once you get the hang of it, you'll see that the ease, speed, and effectiveness of GTM was well worth the investment of time and effort you put into your education.
After all, we already put in a lot of time and effort into our businesses, sometimes for little reward, and those efforts are becoming less and less effective (not to mention less profitable) with all of the changes being made to how we get seen in searches -- and not just Google, either. So why not improve your chances of increasing your revenue by adapting to the evolution of eCommerce?
If you're interested, I've provided a few links below that will help you through the learning process as well as show you how to get the most out of using Google Tag Manager once you've familiarized yourself with it:
Google Tag Manager Help Center - This is the link you'll need to learn how to set up and migrate to GTM, set up your account, create rules and containers, etc.
You can also check out helpful tutorials by Justin Cutroni and Daniel Waisberg for how to set up GTM. NOTE: Justin's link currently isn't working, but that may be a temporary issue, especially considering that he works for Google. However, you can find him on Google+ and this is certainly one guy you'll want to follow because he has all sorts of valuable info on his Google+ page (he's already got nearly 20K followers). By visiting his page, I just learned that Google Analytics is morphing into Universal Analytics, which I'll discuss in a separate thread.
How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager (Tutorial) - A tutorial by Glenn Gabe that focuses on the process for implementing adjusted bounce rate once you're up and running with GTM, which was my source for this post.
As I find more info, I'll add it to this thread, but please do feel free to post any questions or general discussions, too. Good luck!
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