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Post by PickyChicky on Jul 7, 2015 17:26:28 GMT -6
Just posting this for everyone's reference since I know there have been past debates (not here, but elsewhere) on what it actually means: Irrelevant keywords"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context. Examples of keyword stuffing include: - Lists of phone numbers without substantial added value
- Blocks of text listing cities and states a webpage is trying to rank for
- Repeating the same words or phrases so often that it sounds unnatural, for example:
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.
Source: support.google.com/webmasters/answer/66358?hl=en
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Post by Deleted on Aug 9, 2017 16:28:13 GMT -6
I *think* on Etsy (dunno, haven't been using it for a bit), the title is supposed to be also in the description (word-for-word). As far as Google goes, that sounds like a bad thing(?). I mean, ideally, I'd like to use every bit of the 60 + 250 characters to use as many unique, relevant, descriptive words as possible and repeating the title in the description seems a bit counterintuitive to that. I'm now using my friends' site (Bonanza.com) and still in the habit of copy/pasting the title to the description, but I need to re-do all of them anyways.. ugh. I need a robot.
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Post by PickyChicky on Aug 9, 2017 17:42:18 GMT -6
While Etsy's search algorithm might benefit those who are used to doing things the old way, just about everything Etsy allows will get you removed from Google search results for gaming the system. Of course, I'm not accusing anyone of gaming the system because there are those who simply don't know what they're doing. I just use that phrase to describe how Google views old SEO tactics like keyword cramming/stuffing/spamming.
As a matter of fact, Etsy has been having trouble getting Google to display shop links in their search results due to all the stuffing and spamming they allow. I, for one, do not use such "black hat" tactics and DO rank well in Google search results. I may not rank so well on Etsy for not using those tactics, but I'd rather reach a much larger audience on Google than the tiny audience on Etsy. So I optimize my listings and overall shop according to what Google wants.
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Post by empressdepot on Aug 9, 2017 22:31:38 GMT -6
I'm now using my friends' site (Bonanza.com) and still in the habit of copy/pasting the title to the description, but I need to re-do all of them anyways I'm sure you are already doing this, Steven, but I wanted to make mention of it just in case. When you copy, paste it to notepad and save in notepad before you paste the text into your descriptions on Bonanza. Otherwise, it really will mess with the HTML in your descriptions. It's something about Google not liking it ... and notepad getting rid of all the moo-poo before the text is pasted.
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Post by PickyChicky on Aug 9, 2017 23:37:47 GMT -6
I actually forgot to comment on the copying of the title to the description...Google doesn't like it. Besides, the first 200 (or whatever) characters of your description should be saved for actually describing the item with keyword rich content. Yes, you can use the same words as in the title -- just don't copy it exactly as the first line of your description. It's those first 200+ characters that Google uses to describe your link in search results -- that's if you don't have a meta data option for creating a custom description for it, which we usually don't on marketplace sites. Google automatically copies the listing's title just before that description for you, so there's no benefit to copying it to the description yourself. Also, what Sharon ( empressdepot ) said is true. Any site that allows you to use HTML in your descriptions usually has this problem. What's worse is that you can't see the coding, either -- like when copying from Word. Notepad will remove any hidden coding when you copy something to it, so it won't be there when you copy/paste it elsewhere.
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