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Post by Deleted on Jan 30, 2016 18:35:40 GMT -6
I agree that it does look cleaner using even numbers. Maybe ending things in .99 is too old school. I did see some things (while in the Goodwill) that had their original tags with an even price on it. The only thing is with what the guy is saying (the link) about ending things with a 9, an even number would not be able to do that other than for $59 $29 $39....you get the idea. A price of $30.49 ends with a 9. I do have some listings that I have priced at say $7.49 because to put the dollar amount at $7.99 would have been too much for the item. So the question is how much stock do we put into the blog article via the link that you left, PickyChicky . What's your opinion on it compared to others saying even numbers are doing good for sales.
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Post by sheepish on Jan 31, 2016 8:10:38 GMT -6
I don't think it has increased sales. The concept of an increase in sales on Bonanza overwhelms my fertile imagination. I do think it makes it easier for a buyer as $11.79 and $8.63 postage is harder than $12.00 and $8.63 to calculate quickly.
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Post by PickyChicky on Jan 31, 2016 14:36:42 GMT -6
So the question is how much stock do we put into the blog article via the link that you left, PurpleIris . What's your opinion on it compared to others saying even numbers are doing good for sales. I did a quick search for articles on the subject, only looking at the first two pages of results, and that was the only one I came across that even mentioned the numbering of prices. It would have been nice to read the article Ellen mentioned on Etsy, but that was 30 years ago, so I doubt it's available. As for my own thoughts, I've been pondering what sort of testing I should do and where. First, should I do one set of prices on Etsy and a different set on eCrater -- or should I use my PIP store as the second test site and leave eCrater out of it? Either way, I will only use two sites for testing and leave the third as is. While sales at eCrater were pretty much non-existent prior to 2015, I have to say that it did pretty well last year -- after increasing my GPS rate to 8.9%. However, my PIP shop has done rather well out of the starting gate and it doesn't even get submitted to GPS. That's the other thing, do I want different prices on GPS for my Etsy and eCrater shops? Would that somehow reflect bad on me or would it be an ideal testing ground? Does Google have rules against that or does it matter now that they're being paid for the submissions? As for the numbers themselves, I plan to test both theories, which is how I'll look at each suggestion -- Ellen's and the article linked to. Information is only as good as it's proven to be and the more people prove it, the better. One thing that is certain is that the market is always changing, using different strategies to encourage shoppers to buy. At this point, we have an old school pricing strategy that has long been tested and is still being used by the majority. On the other hand, we have an Etsy seller who has tested a different theory and seen a significant increase in sales as a result, which cannot be ignored. After all, younger generations certainly think a lot differently than older generations. At the same time, most of what I sell on Etsy and eCrater would appeal more to the older generations, but there's still the possibility that older generations have changed their thinking about pricing after being fed the same old school stuff for so long. So, the two pricing strategies I will use will both involve whole numbers. One will end with even numbers and the other with odd numbers, mostly nines. I'm leaning towards using Etsy and eCrater as my test sites since they both get submitted to GPS and have calculated shipping. Although, I currently have my Etsy shop set to charge the commercial rate, I have the option of charging the retail rate so it will match what's being charged on eCrater. I'll just have to make sure that the total being charged on both sites is the same, which I should be able to do using Etsy's added handling fee. So Etsy will be the one I use even numbers for. I'm not sure how effective eCrater will be in this test, though, but if sales do increase at eCrater, it will certainly be a testament to the pricing strategy used. Does that sound like a good testing model? If so, I will have to find the time somewhere to implement it. LOL
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Post by Deleted on Jan 31, 2016 17:53:00 GMT -6
Something else to think about is this. While the actual price for this listing may be a whole number, we can set shipping (if doing a fixed rate shipping price), to an odd number, resulting in a price that ends in a 9 anyway.
For example:
Price $29.00 Ship $ 2.99 __________
Equals $32.99
_____________________________
I'm not sure what I am going to do yet but I am starting to like the idea of using a whole numbers and will start to implement that along with doing the .99 also and then see how it goes, if there is any difference. No matter what, like Cornerstone said, I think the whole prices look cleaner.
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