Developing a Content Marketing Strategy

The following blog article comes from the SBA Community Forum and was written on February 13, 2014, by guest blogger, smallbiztrends. It discusses how to get more readers, using social media and bookmarking sites to get your content out there, and setting up an RSS feed and a Success Measurement Plan.

Here's an excerpt:

• While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers find new ways to provide content to their audience.
  
  In general, content marketing includes:
  
  
  • Blogs
  • Videos
  • Infographics
  • Whitepapers/Ebooks

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