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Post by PickyChicky on Mar 25, 2014 4:04:48 GMT -6
I was just reviewing my shop stats on Etsy and see one view came through Google organic (google.com), but under the keywords used to bring that visitor, it says "not provided." There's another view that came through google.ca, yet it does provide the keywords.
What's funny is that second one from Google Canada isn't classified as Google traffic. For those who don't know, Etsy has three columns for sources: Etsy, Google, and Others. The google.ca traffic is being classified as Others.
So, this has me wondering why Google is really hiding keyword info. If Google is still providing keyword info in other countries, then why don't US users get that info? Has anyone seen any news explaining why this is? It's absolutely ridiculous that we can't get that info because it's key to improving our SEO, knowing how customers are finding us.
Come to think of it, I believe I remember reading somewhere that the reason Google is hiding them is because they don't want peeps overusing keywords or keyword cramming/spamming. The thing is, they could just punish those who abuse keywords rather than hiding them.
Why didn't they go that route instead, especially considering how they punish abusers for other reasons like link farms and what-not? It's certainly within their capability. So, again, why are they really hiding keywords from American users?
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Post by PickyChicky on Mar 25, 2014 7:12:47 GMT -6
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Post by Deleted on Mar 25, 2014 11:09:32 GMT -6
Pulled from your last link: "This is especially good news for the average business that doesn’t have the budget to invest in SEO strategies to generate keyword-rich content throughout the web to artificially inflate the ranking of their content. Most of us can’t compete with large companies and an industry that has grown to billions of dollars. Where there’s a financial benefit to cheat, companies will cheat. And the industry has been cheating (and cheating and cheating). Many of the players are delusional about their strategies but it’s clear that Google is not. Google wants organic traffic to be organic, not driven by wealthy SEO companies that have million-dollar sandboxes to uncover ways to cheat and get their clients ranked. Google’s change is hurting those folks – not you." When put this way it does level the playing field between a small seller and a company that has a whole bunch of bucks. Actually I did not know the big companies were unable to see the keywords used by a person searching their items through Google organic. At the same time these big companies do have access to Google's keyword planner like we do, can see what keywords are commonly or rarely used by searchers on Google and pay the big bucks for those keywords. Here's a link to the keyword planner: adwords.google.com/o/KeywordToolAll you have to do is have a Google account if you want to use it, hit the first link that says Keyword planner, sign in to your Google account, then click on the first link for Search for new word and ad group ideas and from there it is self explanatory. I'm not sure how effective it has been for me using that though and I've more than given it a try when listing my items. I guess it needs more time in Google land. My listings are still pretty much new at this point.
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Post by PickyChicky on Mar 25, 2014 13:29:50 GMT -6
I've used the keyword tool in the past, but it helps to know how to use the info given. However, I find the stats Etsy gives on keywords to be sufficient -- at least for the products I sell there. For all of my other items, I already know what the proper keywords are and have descriptions for them. For the things I sell that are like those items, it will be easy to come up with keywords.
It's just those rare things where I might need help. However, after all of the experience I've had using SEO techniques, it shouldn't be too difficult to figure it out. If I have no other tools to use, I can always test keywords by doing generic searches. The things to look out for are the keywords and phrases that are most commonly searched for, but have the least amount of competition (produce the fewest like results).
That's where the keyword tool comes in handy because it gives those stats. You'd be surprised how adding something as simple as the color(s) will help increase your chances of being found. So, if you can get an account there and use it, then it would be a good idea to give it a try.
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Post by Deleted on Mar 25, 2014 16:44:37 GMT -6
I use Etsy for keyword phrases also and I like using it. I've also used Etsy some for my Presto listings....not nearly as much as the Google's keyword tool.
I do have a pretty good idea on how to use this tool by Google. It helps for me to think outside of the box because on Presto, we've got not only our title area but also a box where we write in the short description, which we do not want to have them matching exactly. This is where Google helps. And then like everywhere else we've got the long description area and this is also where Google helps with this, too, because I do not want the short description being exactly the same as the long description even though the short description I give it is always shorter than the longer description.
Something I am seriously wondering about is if Google analytics is able to capture all the traffic I am getting.......because the views I see are definitely more than what I am seeing Google analytics capturing. I know some of those views I am seeing are bots, but not all of them can be bots...
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Post by Deleted on Mar 25, 2014 16:52:50 GMT -6
I agree on the color, Nicole.
I was just in Google's keyword tool and came across a situation I've been wondering about before.
I listed a vintage women's robe.
For whatever reason, Google marks the word "vintage" by itself as Low. I've seen other instances where they take one single keyword and give it a Low also and yet in my eyes that one keyword is popular and you'd think it would be a High.
Yes, Low being the best one to choose for us sellers, medium next. And then if we can wing it, a combination of two Low keyword phrases or a combination of one Low keyword phrase and one Medium keyword phrase, etc.
But how on earth is one keyword such as Vintage going to fit in. So, I'm left to put it in the title so that it does not go into a phrase really like this:
"Vandemere Womens Robe Vintage For Misses Sz Large Blue Polyester Pockets"
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Post by PickyChicky on Mar 25, 2014 16:54:11 GMT -6
@tiptoptreasures It's hard to say what Google Analytics is reporting anymore. At this point, I'm not trusting their stats since they made all of the changes they did. If they're blocking keywords, there's no telling what else they're blocking and not telling us about.
Regarding the word "vintage," it could be that it's getting used too often, so Google has devalued it. Again, back to not knowing what they're doing because they don't tell us anything. As for where to place it, I always try to put it where it makes grammatical sense without breaking up a good keyword phrase.
Using your example, I'd type it as "Vintage Vandemere Womens Robe Misses Large Blue Polyester Pockets," "Vandemere Womens Robe Vintage Misses Large Blue Polyester Pockets," or "Vandemere Womens Robe Misses Large Blue Vintage Polyester Pockets." It just depends how commonly the brand name is searched for. If it's a popular brand, I'd put the brand name first.
If not, then I'd put "vintage" at the beginning to target those looking for vintage clothing. In the second instance, I put "vintage" as close to the beginning to also target vintage clothing shoppers while also keeping the popular brand name at the beginning and not breaking up any good keyword phrases.
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Post by Deleted on Mar 25, 2014 17:06:20 GMT -6
Very true, PickyChickyI see two ways now where Google analytics came in handy and it was what Keno reported in here on.... one spamming site visiting and now, today, showing that some of her listings from Bonz are back in Google shopping whereas they should not be. As for the overall picture of traffic in Google analytics, I'm like you.....I'm not seeing it tell everything. I guess we have to weed through it and use this tool for as good as it can be, taking advantage of certain points to it.
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Post by PickyChicky on Mar 27, 2014 11:57:13 GMT -6
I just wish we weren't limited to what we can list at Etsy because their shop statistics are way better than what Google has turned its once valuable analytics into. So, I now only get good statistics for a fraction of what I have to offer.
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