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Post by PickyChicky on Oct 8, 2015 16:52:06 GMT -6
Here's a great article from eCommerce Insiders that gives excellent advice about how to write better product descriptions. While I know I provide great descriptions for SEO, they are still lackluster and don't really do much to encourage a customer to actually hit that buy button. The ideas in this article have really helped me to see just how I can improve them -- it even provides examples of good descriptions and those that need improvement: 4 Secrets To Writing Powerful, Profitable, Product Descriptions |
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Post by Deleted on Nov 18, 2015 17:50:48 GMT -6
Taken from the article:
"It’s easy to get hung up on the features. After all, you’ve searched high and low to locate or make the best quality product, and you’re pumped about the features and overall presentation of your product.
But you need to resist the temptation to focus your product descriptions on the features of your products, and here’s why: Your customers won’t buy purely on your products features, as they are more interested in the benefits. They want to know how your product can make their lives easier, more fun, less stressful, or save time – among many other things."
So I'm wondering when it comes to benefits of a Hallmark ornament for example. What benefits besides features (because there are features with Hallmark ornaments that make them attractive to begin with). It's easy with a pair of pantyhose to talk about benefits....but some products like collectibles (cannot think out of the box I guess), I'm just wondering what kind of benefits we can talk about besides their features? Opinions, please?
I am thinking of one possibility.....I like to be able to find collectibles or regular items with their original box....that would be a benefit I feel.
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Post by PickyChicky on Nov 20, 2015 4:49:17 GMT -6
I'm always thinking of ways a customer could use a product. Of course, in many cases, there are a number of ways. However, being a big seller of Hallmark and other ornaments, you have to keep in mind the sentimental value that is SUPPOSED to go with those items. For example, I've had a Hallmark ornament sitting in my shops since I first opened my store in December 2009. It's title was Happy Woodcutter and related to logging. He was a beaver with a chainsaw and a tree he just cut down. I always thought he would sell to either a person who liked to cut their own Christmas tree or a logger. Well, you might think the latter was less likely, but that's who he sold to a week or so ago. LOL This is why we have to think outside the box if we want to reach our target market. You can't always be so sure about who those people are. The trick is to include them all.  |
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Post by Deleted on Nov 20, 2015 14:07:58 GMT -6
He was a beaver with a chainsaw and and tree he just cut down. I always thought he would sell to either a person who liked to cut their own Christmas tree or a logger. Well, you might think the latter was less likely, but that's who he sold to a week or so ago. LOL This is why we have to think outside the box if we want to reach our target market. You can't always be so sure about who those people are. The trick is to include them all.  Great cleverness, Nicole. I really like how you related it to a person that likes to cut their own Christmas tree. |
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Post by Deleted on Nov 20, 2015 14:11:53 GMT -6
PS: I just sold a boxed set of Hallmark ornaments to a customer last night. I've had this listing for a few years now. Folks have had them priced real cheap and I just could not price it that low, not for a set. The buyer said in the purchase that it was a Google organic search that brought him to the listing;.
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Post by Deleted on Nov 21, 2015 8:15:02 GMT -6
The only times I had "fluffy things" to my listing are items that I make.
I only want the detail information when I am buying items. When I start seeing other stuff, I stop reading.
I agree @tam that the Hallmark items are being sold too cheap. I tried to get the prices off a website that has one of the largest collections of Hallmark ornaments and base my prices/condition from them. I have a large grouping from my sister to sell.
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Post by PickyChicky on Nov 21, 2015 15:32:44 GMT -6
I only want the detail information when I am buying items. When I start seeing other stuff, I stop reading. I try to keep the fluff to a minimum. Take the stained glass items, for example. I always start off with details about the item -- style, color, and any other details about the design. Then I add a sentence or two to the end of the first paragraph about how it could be used and where. The next paragraph or two includes the nitty gritty -- how many stained glass pieces and cabochons, that they're made with Tiffany-style stained glass, how many and what type of bulbs they use, cord length, lamp height and shade width, etc. So the fluff is at the end of one paragraph while all the details are either at the beginning of a paragraph or included throughout the paragraph. People's eyes are drawn more to the beginning of a paragraph, so the fluff is strategically placed where those who don't want to read it can just skim over it and get back to the rest of the details in subsequent paragraphs. At the same time, that info is there for those who want to read everything. |
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Post by Deleted on Nov 21, 2015 22:14:43 GMT -6
@catcop
Thanks for your post.
It is too bad about Hallmark ornaments. Maybe somewhere down the road that will change. Plus, if I've got them 20 years from now (I'll be 63 then), maybe they'll finally go up in price lol (kidding but you never know).
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