Disappearing from Search Results? Then You Must Read This...

@momspennies Much of what has been talked about is optional and has been discussed for better ranking in Google organic.

Having duplicate content is something that is no longer optional but supposedly, Google is going easier on small businesses that sell the same items throughout the internet (Nicole posted a link on this somewhere). A good example on duplicate content outside of small businesses that sell products is if you were to write a blog and use a paragraph from another site. You would have to give credit (attribution) to the source that had the content on their site in the first place. Truth be told, this part right here has not been completely understood yet because some questions are needing to be sent into the writer of the Search Engine blog who wrote about this in the first place. Here is the search engine blog link on this sesconference.com/atlanta/rates-pass-details.php?utm_source=sew&utm_medium=600x500&utm_content=early-bird&utm_campaign=sesatl14

Now for me on the above mentioned duplicate content, I decided to add in a nocontent code into my source code (Presto did it for me) for my shipping area to tell Google not to read it. My shipping info is throughout all of my listings and I did not want to take the chance on Google deeming it as duplicate content even though this shipping info is within my site only. The code that Presto added in for me is this here <div class="nocontent">YOUR BOILERPLATE CONTENT GOES HERE</div>
From what we are getting out of all this Google talk is that Google organic does not want boilerplate in our listings either.....so the nocontent code is a way around this so that I can keep it in my listings. And then like said, I was concerned that Google might view my repetitive shipping info throughout all of my listings as duplicate content. I figure my shipping info is there for the reader and not Google anyway. Better to be safe than sorry.

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One thing I would definitely check for first is to open one of your listings up and right click on it and then click on View page source. Make sure there are not any funny words that should not be in there. I had the word "newsletter" in my source code. It was not supposed to be in there. It picked it up from one of my web pages. Presto removed it.

Now take a look at the rest of your source code having to do with the word Meta and ask yourself if there are any other keywords that you wish were in your source code. Chances are likely that you will say yes. I noticed that my source code had about 7 instances where they were using my title which is fine but that does not tell Google as much as I'd like them to know. Also in there are the keywords for my category and subcategory, which is good. I found Twitter in there, which is good also.

Let's take a look at one of your peg votive holders. Wouldn't it be nice to see a few longtail keywords in there like peg votive,homco votive,home decor ? If you decided to go this route on wanting to add some longtail keywords to your source code, you'd have to enter it into the meta keyword box on Presto. It would then automatically be added to your existing source code. You'd enter them in with a comma after each one with no space after the comma.

If you decided to go this route, you will want to make sure that you do in fact use these words in your long description. Also make sure that none of your longtail or single keywords are the same as your category or subcategory.....because like said, those will already be in your source code. Here is a link on meta keywords. It is important to read it if you want to go this route www.seologic.com/faq/meta-keywords

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Now about the Meta description box on Presto, it is completely optional whether you want to use this or not. Since you already use your short descriptions as sort of a teaser (to entice the shopper) like I believe I thought you posted about before, you probably will not want to worry about it because that is exactly what the meta description is used for....as a teaser in Google organic in hopes of getting the customer to click on the listing. When using the meta description on Presto, it will replace the first line of your short description in Google organic but your short description would remain the same going to Google shopping no matter. I'm using it because I tend to use a more serious side of the short description, especially at the beginning and needed to have something in Google organic to help entice the buyer to click on my listings. But if you do decide to use the meta description, make sure to have that same blurb or very close to it within your long description, too.

So, that is where all the talk came from on the meta description. No need to worry about that though if you do not want to. It's just something that I read up on and decided I wanted to do and talked with Presto about. You'll see it in a few of my posts Note, Google will not rank you higher for a meta description.

I hope all this makes sense.